Gillette was one of the first big accounts I worked on when I joined TOOL, and it was an exciting project to be a part of. The women’s gel dispensing razor was one of the first major initiatives I contributed to. The Gillette team had already tested a preliminary solution with focus groups when we were brought in to help refine the industrial design.
This was a lengthy project that involved dozens of iterations. One of the design elements I’m particularly proud of is the stand-up feature, which I conceptualized. The initial concept sketch shown here marked the first time this part of the design was introduced. While we were working through several camps of ideas, another team at Braun in Germany was doing the same thing, creating parallel efforts. It was incredibly exciting to have that kind of cross-team collaboration with the prestigious Braun team.
In the end, the final product was largely shaped by our team, though we did draw some inspiration and compliments from their work. The entire process was a great learning experience, and it was fulfilling to see how our design vision contributed to the final result.
Work completed in 2018
Product launched in 2021