While working with the Department of Defense (DOD) and Shock Doctor, I developed a series of concepts to visually communicate the collaboration between the U.S. Army and the premium mouthguard brand. These concepts ranged from traditional blister-pack style packaging to more unique, attention-grabbing ideas, such as an MRE (Meal, Ready-to-Eat) bag-inspired design. Each packaging concept was paired with a custom case, and the products were showcased in an end-cap display, complete with graphics that reinforced the story and mission behind the collaboration. The designs aimed to enhance the product’s presence while creating a strong visual link between the Army’s rugged, utilitarian nature and Shock Doctor’s premium, performance-driven brand identity.
Work Completed in 2020